Battle of the bids
The World Cup in South Africa is over but there’s another reason to build the football hype. The World Cup 2018/2022 bids were announced in February from several hopeful countries. We’ve had a look over the ones we can find and have noticed a typographic battle between England and USA.
Richard Holt created the England bid typeface, Supporter, whilst at The Brand Union. The bold, mono-spaced characters certainly have impact and have been applied right through the campaign. Browns Design were charged with the task of creating the England ‘Bid Book’. Weighing in at around 8.5kg the 1752 page document is split into three volumes and features technical information outlining details of stadiums, training camps, ticketing, marketing, government guarantees, transport, security and social development.
Pentagram have also created a typeface, Game. Once again the typeface has been used right through the campaign. It’s upper-case only, made from geometric panels and quite reminiscent of our upcoming &Sons typeface.
The campaign centres on a phrase, “The Game is in US,” and utilises a custom-designed typeface called Game and bold colour palette to convey the unmatched enthusiasm and amazing diversity of soccer fans in the US.
Photography has definitely taken a back seat in favour of large, colourful type. The statistics that back-up America’s bid are fantastic — USA ’94 was the highest attended FIFA World Cup of all time — and these have been illustrated in a clear and frank way.
The winning bids for 2018/2022 will be announced on 2 December 2010.
2 Responses
Ranish Kadiwal
January 10, 2011, 8:42 ami like the all branding works, did any one know what that typeface name is
Tom
January 10, 2011, 9:28 amHi Ranish, the England typeface is ‘Supporter’ and the USA one is called ‘Game’.